Tools and calculators
Short tools, each answers a single question. Pick the one you need — it calculates in your browser, we don't ask for an email and we don't save anything.
Is this the right time to work together?
Ads don't fix a product that isn't selling, a margin that can't support the budget, or measurement that doesn't exist. Six questions show you where you stand on each — and if the answer is 'not yet', that's what you get.
We don't ask for an email and we don't save any answers — the verdict is calculated in your browser and disappears when you close the page.
How much the budget needs to sell to break even
Three figures you already know from your accounts. The result is the line above which ads start bringing in money, not just sales.
Fill in the three fields and the result appears.
The break-even point means zero, not profit: at these figures the ads exactly pay for their own budget. Whatever you want to earn beyond that comes on top.